Write effective hotel press kits and releases

Having a press release and a press kit for your independent hotel can help boost your brand: a press kit can provide general information about your property and avoid miscommunication


Written
by

Florie Thielin

in

Digital Marketing

• 3 min Read
• Last updated: Oct 04, 2019

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Structure it well

To make it easily readable and pleasant to handle, think carefully about the structure of your hotel release or press kit.

Your document will need:


A catchy introduction

(read above),


Relevant content

:
For a hotel press kit, present your hotel on three to four pages, including a few photos to highlight and illustrate the rooms, restaurant, design, etc.
For a press release, go into a bit more detail to develop the main subject so journalists can get all the relevant information they will need to write an article about your news.


A practical conclusion

:
End off with the traditional contact page (website URL, email, mailing address, social media, phone number).
You could also add the link to your photo gallery, DropBox/Google Drive file here.

Sending your hotel press kit

Personalize your mail

Although sending emails to a set of recipients by creating a generic greeting message is faster, more straightforward, and requires less work,
it is also less effective or convincing and may even classify you as a “spammer.”

Sending out emails one by one is a better approach, as

each message can be personalized

and sent directly to the target person, which likely favors positive feedback.
Press relations is, above all, about personal contacts.

Talk to an Expert today and start planning your way to more bookings & more revenue.


Book Free Consultation

Talk to an Expert today and start planning your way to more bookings & more revenue.


Book Free Consultation

On your website

Ideally, your hotel press kit or release would be sent by email, but adding it to the “press” or
“contact” sections of your

website

makes it more easily accessible to journalists/bloggers.

Remember to also add the link to your photo and logo gallery – directly on your site, or using a DropBox or Google Drive file.

A few concrete examples to inspire you:

Hotel press kits:

Hayfield Manor,


Mama Shelter,


Hotel Rosewood London.

Hotel press releases:

Accor Hotels,


Okko Hotels.

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